Building and measuring CEO brands : implementation of a "CEO branding" theoretical model on three CEOs, development of a new "CEO brand equity" conceptual model, and its application through longitudinal analysis of one CEO during two different corporate periods

  • Osnat Cottan-Nir

Student thesis: Doctoral Thesis

Date of Award10 Sep 2020
Original languageEnglish
Awarding Institution
  • Department of Political Studies
SupervisorSam Lehman-Wilzig (Supervisor) & Ram Herstein (Supervisor)

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