When creativity met transfer: Increasing creativity and transfer by controlling the styles of processing

The primary purpose of this article is to combine both transfer of learning (hereafter, transfer) and creativity into similar processes that can increase the products of transfer and creativity. Both transfer and creativity operate within reciprocal relationships between memory storage and working memory. Moreover, they are also based on moving from System 1 processing (rapid, associative, automatic) to System 2 processing (slow and controlled) by several sequential series of circular stages: (1) acquisition and storage of the learning to be transferred and created; (2) identifying a problem/goal after a time interval; (3) active and controlled search in the memory storage for a solution, weighing alternative solutions, deciding what is the correct and most efficient solution and executing that chosen alternative; and (4) evaluating the process while deriving feedback and drawing conclusions for the next round of the above stages.