What a difference a year makes

Research output: Contribution to journalArticlepeer-review


What a year it has been for electronic commerce. Twelve months back e-commerce was the darling of Wall Street analysts, the great equalizer for Small Business, and a dream of marketing management come true, and suddenly e-commerce has hit the unforgiving wall of reality with a resounding bang. But it behooves us to be a little more discerning in our analysis and verdict when it comes to judging the electronic commerce revolution, for, to paraphrase Twain, reports of its death have been greatly exaggerated.
Original languageEnglish
Pages (from-to)51-54
Number of pages4
JournalInternet Research
Issue number4
StatePublished - 1 Oct 2001


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