VRCommerce - Electronic commerce in virtual reality

Yosi Mass, Amir Herzberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

12 Scopus citations


Existing technology and standards allow the creation of three-dimensional, virtual-reality browsing experience. Such an interface may be more attractive and natural (at least to some). In particular, with the increase in electronic commerce, the creation of virtual reality stores and shopping malls seems of potential value. However, there are substantial challenges in the use of existing virtual reality tools to create any large space, in particular a store or a shopping mall. The main challenges are the substantial size of the representation of the space (communication and processing overhead), difficulties of navigation using typical UI devices, and support for interconnecting separately designed spaces (stores) into one continuous virtual space (mall). We present an approach to address these challenges, based on limiting the spaces to a modular collection of basic architectural elements such as rooms and hallways. We describe our implementation of virtual-reality, three-dimensional e-commerce, and the VR Commerce toolkit, implemented using standard VRML and Java. VRCommerce is an integrated solution for creation, online operation and navigation in three dimensional malls and stores. It enables continuous navigation between separately designed and managed stores and incremental loading of spaces and objects as needed. Furthermore, VRCommerce offers simplified navigation with less decision making via a two-dimensional 'mall directory map' and automated walk modes.

Original languageEnglish
Title of host publicationProceedings of the 1st ACM Conference on Electronic Commerce, EC 1999
Number of pages7
StatePublished - 1999
Externally publishedYes
Event1st ACM Conference on Electronic Commerce, EC 1999 - Denver, CO, United States
Duration: 3 Nov 19995 Nov 1999

Publication series

NameACM International Conference Proceeding Series


Conference1st ACM Conference on Electronic Commerce, EC 1999
Country/TerritoryUnited States
CityDenver, CO


  • VR
  • e-commerce


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