Original language | English |
---|---|
Article number | 103851 |
Journal | Journal of Retailing and Consumer Services |
Volume | 79 |
DOIs | |
State | Published - Jul 2024 |
Externally published | Yes |
Keywords
- Discriminatory brand ad
- Physiological measures
- TTSC theory
Enav Friedmann, Merav Weiss-Sidi, Eliran Solodoha
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Article number | 103851 |
Journal | Journal of Retailing and Consumer Services |
Volume | 79 |
DOIs | |
State | Published - Jul 2024 |
Externally published | Yes |