TY - JOUR
T1 - Twitter use in libraries
T2 - An exploratory analysis
AU - Aharony, Noa
PY - 2010/10
Y1 - 2010/10
N2 - Microblogging is a relatively new phenomenon in online social networking that has become increasingly prevalent in the last few years. This study explores the use of Twitter in public and academic libraries to understand microblogging patterns. Analysis of the tweets was conducted in two phases: (1) statistical descriptive analysis and (2) content analysis. The research findings show there are some differences between public and academic libraries, including the number of tweets, linguistic differences, and content. However, it seems that using Twitter in libraries enables both kinds of libraries to broadcast and share information about their activities, opinions, status, and professional interests. The research findings are relevant for librarians and information scientists who wish to better understand and explore the phenomenon of library tweets.
AB - Microblogging is a relatively new phenomenon in online social networking that has become increasingly prevalent in the last few years. This study explores the use of Twitter in public and academic libraries to understand microblogging patterns. Analysis of the tweets was conducted in two phases: (1) statistical descriptive analysis and (2) content analysis. The research findings show there are some differences between public and academic libraries, including the number of tweets, linguistic differences, and content. However, it seems that using Twitter in libraries enables both kinds of libraries to broadcast and share information about their activities, opinions, status, and professional interests. The research findings are relevant for librarians and information scientists who wish to better understand and explore the phenomenon of library tweets.
KW - Academic libraries
KW - Content analysis
KW - Descriptive analysis
KW - Microblogging
KW - Public libraries
KW - Social networking
KW - Twitter
UR - http://www.scopus.com/inward/record.url?scp=78649962552&partnerID=8YFLogxK
U2 - 10.1080/19322909.2010.487766
DO - 10.1080/19322909.2010.487766
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AN - SCOPUS:78649962552
SN - 1932-2909
VL - 4
SP - 333
EP - 350
JO - Journal of Web Librarianship
JF - Journal of Web Librarianship
IS - 4
ER -