TY - JOUR
T1 - Trust and attitude toward information presented using augmented reality and other technological means
AU - Taub, Gilad
AU - Elmalech, Avshalom
AU - Aharony, Noa
N1 - Publisher Copyright:
© 2024 The Authors
PY - 2024/2/29
Y1 - 2024/2/29
N2 - In recent years, augmented reality (AR) technology has grown, and its use has become widespread among smartphone users. People are consuming more and more digital information from various sources and in different presentation modes. Therefore, in this study, we investigate the extent to which different presentation modes relate to the level of trust in information, while considering demographic variables, as well as personality traits and thinking styles. The participants in our experiments were asked to indicate whether certain statements that were presented in various presentation methods (image + text, image + audio, AR + text, AR + audio) were true or false. The results indicate that users are more likely to trust statements that are accompanied by AR than statements that are accompanied by a static image. In addition, younger participants have greater trust in audio-presented information than text-presented information. As AR is expected to grow considerably in popularity in the next few years, users should be cautious of the potential impact on their trust in digital information while using AR.
AB - In recent years, augmented reality (AR) technology has grown, and its use has become widespread among smartphone users. People are consuming more and more digital information from various sources and in different presentation modes. Therefore, in this study, we investigate the extent to which different presentation modes relate to the level of trust in information, while considering demographic variables, as well as personality traits and thinking styles. The participants in our experiments were asked to indicate whether certain statements that were presented in various presentation methods (image + text, image + audio, AR + text, AR + audio) were true or false. The results indicate that users are more likely to trust statements that are accompanied by AR than statements that are accompanied by a static image. In addition, younger participants have greater trust in audio-presented information than text-presented information. As AR is expected to grow considerably in popularity in the next few years, users should be cautious of the potential impact on their trust in digital information while using AR.
KW - Augmented reality
KW - Digital information
KW - Perceived trustworthiness
KW - Presentation mode
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85185503675&partnerID=8YFLogxK
U2 - 10.1016/j.heliyon.2024.e25944
DO - 10.1016/j.heliyon.2024.e25944
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C2 - 38384536
AN - SCOPUS:85185503675
SN - 2405-8440
VL - 10
JO - Heliyon
JF - Heliyon
IS - 4
M1 - e25944
ER -