Abstract
This article examines a 1980s initiative of a family-owned Israeli bank in support of culture and the arts as part of its community outreach efforts. It shows that despite its strategic aims and reliance on the principles of modern marketing and public relations, the initiative combined these newer ideas of corporate philanthropy with the bank owners’ longstanding family tradition of philanthropy, charitable giving, and public engagement.
| Original language | English |
|---|---|
| Pages (from-to) | 848-864 |
| Number of pages | 17 |
| Journal | Israel Affairs |
| Volume | 24 |
| Issue number | 5 |
| DOIs | |
| State | Published - 3 Sep 2018 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.
Keywords
- Bank Discount Ltd
- Corporate philanthropy
- Israel
- banking
- family-owned business
- marketing and advertising campaign
- strategic philanthropy