Traditional patron or modern supporter of culture and the arts? The corporate philanthropy practices of an Israeli family business

Riki Galia

Research output: Contribution to journalArticlepeer-review

Abstract

This article examines a 1980s initiative of a family-owned Israeli bank in support of culture and the arts as part of its community outreach efforts. It shows that despite its strategic aims and reliance on the principles of modern marketing and public relations, the initiative combined these newer ideas of corporate philanthropy with the bank owners’ longstanding family tradition of philanthropy, charitable giving, and public engagement.

Original languageEnglish
Pages (from-to)848-864
Number of pages17
JournalIsrael Affairs
Volume24
Issue number5
DOIs
StatePublished - 3 Sep 2018
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

  • Bank Discount Ltd
  • Corporate philanthropy
  • Israel
  • banking
  • family-owned business
  • marketing and advertising campaign
  • strategic philanthropy

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