The importance of product involvement for predicting advertising effectiveness among young people

Research output: Contribution to journal › Article › peer-review

63 Scopus citations

Original language	English
Pages (from-to)	203-229
Number of pages	27
Journal	International Journal of Advertising
Volume	28
Issue number	2
DOIs	https://doi.org/10.2501/s0265048709200540
State	Published - 2009

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title = "The importance of product involvement for predicting advertising effectiveness among young people",

author = "Tali Te'eni-Harari and Lehman-Wilzig, \{Sam N.\} and Lampert, \{Shlomo I.\}",

year = "2009",

doi = "10.2501/s0265048709200540",

language = "אנגלית",

volume = "28",

pages = "203--229",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "2",

}

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T1 - The importance of product involvement for predicting advertising effectiveness among young people

AU - Te'eni-Harari, Tali

AU - Lehman-Wilzig, Sam N.

AU - Lampert, Shlomo I.

PY - 2009

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SN - 0265-0487

VL - 28

SP - 203

EP - 229

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 2

ER -