The export behavior of small and medium-sized israeli manufacturers

Eugene D. Jaffe, Israel D. Nebenzahl, Hanoch Pasternak

Research output: Contribution to journalArticlepeer-review

30 Scopus citations


Seventy-five small and medium-sized Israeli firms were surveyed with the aim of determining what factors discriminate between successful and less successful exporters. Success was defined by “stage of export development”; three stages were identified: “partially interested,” “growing” and “successful.” Using stage of development as a dependent variable (export behavior), the findings suggest that the ability to command the necessary resources for an export campaign, the expectation of export benefits and the perception of export risk are among the determinants of success.

Original languageEnglish
Pages (from-to)27-51
Number of pages25
JournalJournal of Global Marketing
Issue number2
StatePublished - 8 Mar 1989


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