TY - GEN
T1 - The effect of links on networked user engagement
AU - Yom-Tov, Elad
AU - Lalmas, Mounia
AU - Dupret, Georges
AU - Baeza-Yates, Ricardo
AU - Donmez, Pinar
AU - Lehmann, Janette
PY - 2012
Y1 - 2012
N2 - In the online world, user engagement refers to the phenomena associated with being captivated by a web application and wanting to use it longer and frequently. Nowadays, many providers operate multiple content sites, very different from each other. Due to their extremely varied content, these are usually studied and optimized separately. However, user engagement should be examined not only within individual sites, but also across sites, that is the entire content provider network. In previous work, we investigated networked user engagement, by defining a global measure of engagement that captures the effect that sites have on the engagement on other sites within the same browsing session. Here, we look at the effect of links on networked user engagement, as these are commonly used by online content providers to increase user engagement. Copyright is held by the author/owner(s).
AB - In the online world, user engagement refers to the phenomena associated with being captivated by a web application and wanting to use it longer and frequently. Nowadays, many providers operate multiple content sites, very different from each other. Due to their extremely varied content, these are usually studied and optimized separately. However, user engagement should be examined not only within individual sites, but also across sites, that is the entire content provider network. In previous work, we investigated networked user engagement, by defining a global measure of engagement that captures the effect that sites have on the engagement on other sites within the same browsing session. Here, we look at the effect of links on networked user engagement, as these are commonly used by online content providers to increase user engagement. Copyright is held by the author/owner(s).
KW - Downstream engagement
KW - Links
KW - Networked engagement
UR - http://www.scopus.com/inward/record.url?scp=84861050130&partnerID=8YFLogxK
U2 - 10.1145/2187980.2188167
DO - 10.1145/2187980.2188167
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AN - SCOPUS:84861050130
SN - 9781450312301
T3 - WWW'12 - Proceedings of the 21st Annual Conference on World Wide Web Companion
SP - 641
EP - 642
BT - WWW'12 - Proceedings of the 21st Annual Conference on World Wide Web Companion
T2 - 21st Annual Conference on World Wide Web, WWW'12
Y2 - 16 April 2012 through 20 April 2012
ER -