| Original language | English |
|---|---|
| Pages (from-to) | 36-43 |
| Number of pages | 8 |
| Journal | Journal of Business Strategy |
| Volume | 29 |
| Issue number | 6 |
| DOIs | |
| State | Published - 2008 |
| Externally published | Yes |
Keywords
- Communication
- Corporate identity
- Hospitality management
- Hotels
- Sports