Sport hospitality as a business strategy

Ram Herstein, Eugene D. Jaffe

Research output: Contribution to journalReview articlepeer-review

11 Scopus citations
Original languageEnglish
Pages (from-to)36-43
Number of pages8
JournalJournal of Business Strategy
Volume29
Issue number6
DOIs
StatePublished - 2008
Externally publishedYes

Keywords

  • Communication
  • Corporate identity
  • Hospitality management
  • Hotels
  • Sports

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