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Slogans publicitaires et l'art de rester précisément imprécis
Translated title of the contribution
:
Advertising slogans and the art of remaining precisely imprecise.
Silvia Adler
The Department of French Culture | Département de français
Research output
:
Contribution to journal
›
Conference article
›
peer-review
Overview
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Keyphrases
Advertising Slogan
100%
Adverbs
25%
Commercial Promotion
25%
Promotional Strategies
25%
Temp
25%
Príncipe
25%
Promus
25%
Arts and Humanities
slogan
100%
Vagueness
50%
Imprecision
37%
Addressee
12%
Adverbs
12%
marques
12%
French
12%