Slogans publicitaires à comparatifs de supériorite

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This study continues the examination of advertising slogans in terms of the relationship between reduced form and communicative effects. In particular, it engages in the examination of slogans that construct a comparison of superiority -Thus a subtype of comparison of inequality - in our case, incomplete.

Original languageFrench
Pages (from-to)39-58
Number of pages20
JournalLa Linguistique
Issue number1
StatePublished - 27 Apr 2018

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