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Signaling quality: Dynamic price-advertising model
G. E. Fruchter
School of Business Administration
Research output
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Contribution to journal
›
Article
›
peer-review
24
Scopus citations
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Dive into the research topics of 'Signaling quality: Dynamic price-advertising model'. Together they form a unique fingerprint.
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Keyphrases
Signal Quality
100%
Dynamic Price
100%
Perceived Quality
100%
Advertising Models
100%
Price Advertising
100%
Profit Margin
33%
Signaling Role
33%
Optimal Profit
33%
Advertising Expenditure
33%
Quality Signal
33%
Demand Elasticity
33%
Goodwill
16%
Dynamic Model
16%
Price Decrease
16%
Steady State
16%
Optimal Control
16%
Signaling Device
16%
Optimal Decision Rule
16%
Price Effect
16%
Price Level
16%
Quality Indicators
16%
Brand Price
16%
Advertising Level
16%
Superelasticity
16%
Quality Increase
16%
Economics, Econometrics and Finance
Gross Margin
100%
Goodwill
50%
Expenditure
50%
Price Effect
50%
Optimal Control
50%