Sensation seeking and risk taking in mortality salience

This study aimed to examine responses of sensation seekers concerning their tendency to take risks in driving in mortality salience. Ss completed the Zuckerman's Sensation Seeking scale (SSS). Two weeks later Ss were divided into two groups; the experimental group, which was exposed to a terrifying video film dealing with consequences of risky driving and a control group with a nature video film. After watching the films, each participant was asked to complete a risk-taking inventory (RT), which referred to the extent of risk s/he would take while driving. High sensation seekers reported more risk taking in driving than sensation avoiders. Furthermore, a significant interaction was found between Mortality Salience and Sensation Seeking regarding risky driving, especially speeding. The implications of these findings on the well-established educational approaches based on terror are presented in the discussion.