Abstract
Complementary item recommendations are a ubiquitous feature of modern e-commerce sites. Such recommendations are highly effective when they are based on collaborative signals like co-purchase statistics. In certain online marketplaces, however, e.g., on online auction sites, constantly new items are added to the catalog. In such cases, complementary item recommendations are often based on item side-information due to a lack of interaction data. In this work, we propose a novel approach that can leverage both item side-information and labeled complementary item pairs to generate effective complementary recommendations for cold items, i.e., for items for which no co-purchase statistics yet exist. Given that complementary items typically have to be of a different category than the seed item, we technically maintain a latent space for each item category. Simultaneously, we learn to project distributed item representations into these category spaces to determine suitable recommendations. The main learning process in our architecture utilizes labeled pairs of complementary items. In addition, we adopt ideas from Cycle Generative Adversarial Networks (CycleGAN) to leverage available item information even in case no labeled data exists for a given item and category. Experiments on three e-commerce datasets show that our method is highly effective.
Original language | English |
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Title of host publication | ACM Web Conference 2023 - Proceedings of the World Wide Web Conference, WWW 2023 |
Publisher | Association for Computing Machinery, Inc |
Pages | 1804-1812 |
Number of pages | 9 |
ISBN (Electronic) | 9781450394161 |
DOIs | |
State | Published - 30 Apr 2023 |
Externally published | Yes |
Event | 32nd ACM World Wide Web Conference, WWW 2023 - Austin, United States Duration: 30 Apr 2023 → 4 May 2023 |
Publication series
Name | ACM Web Conference 2023 - Proceedings of the World Wide Web Conference, WWW 2023 |
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Conference
Conference | 32nd ACM World Wide Web Conference, WWW 2023 |
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Country/Territory | United States |
City | Austin |
Period | 30/04/23 → 4/05/23 |
Bibliographical note
Publisher Copyright:© 2023 ACM.
Keywords
- Complementary Items
- CycleGAN
- Recommender systems