Rotation, orientation and cognitive mapping

Research output: Contribution to journalArticlepeer-review

Abstract

Tversky (1981) has argued that when a map has a natural orientation that does not correspond to that of its frame of reference, conditions are ideal for invoking the heuristic of rotation in its representation as a cognitive map. In the two studies reported here, such a situation was exploited with respect to judgment of orientation to cities within Israel. In both Experiments 1 and 2, which employed a recall-and-production method, a 15° counter-clockwise rotation was predicted and found in orientation judgments.
Original languageAmerican English
Pages (from-to)39-51
JournalAmerican Journal of Psychology
Volume107
StatePublished - 1994

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