Response results of lottery buyer behavior surveys: In-home vs. point-of-purchase interviews

Eugene D. Jaffe, Hanoch Pasternak, Avi Grifel

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

This paper reports the response results of surveys on lottery purchasing behavior. Data are based on answers generated from two probability samples: a national, random sample of 1,646 households (in-home survey) and a point-of-purchase sample of 520 respondents. Results show that answers to the point-of-purchase survey were more accurate at half the cost of in-home interviews. The surveys were undertaken in Israel, but have implications for those wishing to sample lottery purchasers in other countries.

Original languageEnglish
Pages (from-to)419-426
Number of pages8
JournalPublic Opinion Quarterly
Volume47
Issue number3
DOIs
StatePublished - Sep 1983

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