Product Liability Legislation, Consumer Behaviour and Marketing Strategy

Yehoshua Liebermann

doi:10.1108/eum0000000004797

Product Liability Legislation, Consumer Behaviour and Marketing Strategy

Yehoshua Liebermann

School of Business Administration

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Original language	English
Pages (from-to)	56-63
Number of pages	8
Journal	European Journal of Marketing
Volume	18
Issue number	1
DOIs	https://doi.org/10.1108/eum0000000004797
State	Published - 1 Jan 1984

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year = "1984",

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Product Liability Legislation, Consumer Behaviour and Marketing Strategy

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