Skip to main navigation Skip to search Skip to main content

Processing of price information

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageAmerican English
Title of host publicationLegends in Marketing
Subtitle of host publicationPhilip Kotler
EditorsJagdish N. Sheth
PublisherSage Publications India Pvt. Ltd
Pages35-48
Number of pages14
Editionfirst edition
ISBN (Electronic)978-8132105190
ISBN (Print)8132105192
StatePublished - 1 Oct 2011

Cite this