| Original language | American English |
|---|---|
| Title of host publication | Legends in Marketing |
| Subtitle of host publication | Philip Kotler |
| Editors | Jagdish N. Sheth |
| Publisher | Sage Publications India Pvt. Ltd |
| Pages | 35-48 |
| Number of pages | 14 |
| Edition | first edition |
| ISBN (Electronic) | 978-8132105190 |
| ISBN (Print) | 8132105192 |
| State | Published - 1 Oct 2011 |
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