TY - JOUR
T1 - Price, Perceived Quality and the Slope of Demand Curves
AU - Liebermann, Yehoshua
PY - 1984/8
Y1 - 1984/8
N2 - Marketing students who observe positive relationships between price and perceived quality often refer to this finding as reflecting a “reverse” demand function, which is depicted by an upward sloping demand curve. A closer examination of the relation of perceived quality to price reveals that the concept of “reverse” demand functions is quite questionable.
AB - Marketing students who observe positive relationships between price and perceived quality often refer to this finding as reflecting a “reverse” demand function, which is depicted by an upward sloping demand curve. A closer examination of the relation of perceived quality to price reveals that the concept of “reverse” demand functions is quite questionable.
UR - http://www.scopus.com/inward/record.url?scp=84973683062&partnerID=8YFLogxK
U2 - 10.1177/027347538400600209
DO - 10.1177/027347538400600209
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AN - SCOPUS:84973683062
SN - 0273-4753
VL - 6
SP - 40
EP - 43
JO - Journal of Marketing Education
JF - Journal of Marketing Education
IS - 2
ER -