Price, Perceived Quality and the Slope of Demand Curves

Yehoshua Liebermann

Research output: Contribution to journalArticlepeer-review


Marketing students who observe positive relationships between price and perceived quality often refer to this finding as reflecting a “reverse” demand function, which is depicted by an upward sloping demand curve. A closer examination of the relation of perceived quality to price reveals that the concept of “reverse” demand functions is quite questionable.

Original languageEnglish
Pages (from-to)40-43
Number of pages4
JournalJournal of Marketing Education
Issue number2
StatePublished - Aug 1984


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