TY - GEN
T1 - PPiTTA - Preserving privacy in TV targeted advertising
AU - Reinman, Tzachy
AU - Waisbard, Erez
PY - 2012
Y1 - 2012
N2 - Targeted advertising involves using a person's personal data to determine the most promising commercials to show that person. While the benefits are clear, the price paid in terms of loss of privacy may be high. In this work we bridge what seems at first to be contradicting requirements - the ability to personalize data and the need to maintain privacy, especially while reporting back the impressions to the advertiser. We provide two schemes that achieve this, each in its own adversarial model. We put an emphasis on modern TV systems and describe the architecture for supporting it.
AB - Targeted advertising involves using a person's personal data to determine the most promising commercials to show that person. While the benefits are clear, the price paid in terms of loss of privacy may be high. In this work we bridge what seems at first to be contradicting requirements - the ability to personalize data and the need to maintain privacy, especially while reporting back the impressions to the advertiser. We provide two schemes that achieve this, each in its own adversarial model. We put an emphasis on modern TV systems and describe the architecture for supporting it.
KW - Privacy
KW - Targeted advertising
UR - https://www.scopus.com/pages/publications/84867634147
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AN - SCOPUS:84867634147
SN - 9789898565242
T3 - SECRYPT 2012 - Proceedings of the International Conference on Security and Cryptography
SP - 327
EP - 332
BT - SECRYPT 2012 - Proceedings of the International Conference on Security and Cryptography
T2 - International Conference on Security and Cryptography, SECRYPT 2012
Y2 - 24 July 2012 through 27 July 2012
ER -