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Optimal budget allocation over time for keyword ads in Web portals
G. E. Fruchter, W. Dou
School of Business Administration
University of Nevada, Las Vegas
Research output
:
Contribution to journal
›
Article
›
peer-review
25
Scopus citations
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Dive into the research topics of 'Optimal budget allocation over time for keyword ads in Web portals'. Together they form a unique fingerprint.
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Keyphrases
Web Portal
100%
Advertisers
100%
Optimal Budget Allocation
100%
Banner Ads
66%
Click-through
66%
World Wide Web
33%
Analytical Solution
33%
Analytical Results
33%
Visitor numbers
33%
Dynamic Programming
33%
Optimal Control Problem
33%
Budget Allocation
33%
Click-through Rate
33%
Managerial Insights
33%
Planning Period
33%
Ad Effectiveness
33%
Computer Science
Dynamic Programming
100%
Maximal Number
100%
Specialized Portal
100%
Clickthrough Rate
100%
Optimal Control Problem
100%
Earth and Planetary Sciences
Optimal Control
100%
Dynamic Programming
100%
Economics, Econometrics and Finance
Dynamic Programming
100%
Optimal Control
100%
Social Sciences
Optimal Control
100%
Dynamic Programming
100%
Mathematics
Optimal Control Problem
100%