One good behavioral study deserves another

David G. Schwartz

doi:10.1108/intr.2004.17214caa.001

One good behavioral study deserves another

David G. Schwartz

School of Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

Four of the leading contenders to explain user behavior are the theory of reasoned action (TRA), the theory of planned behavior (TPB), the technology acceptance model (TAM) and the decompose theory of planned behavior (DTPB). In this issue of Internet Research each of these theories is put through its paces.

Original language	English
Pages (from-to)	11-14
Number of pages	4
Journal	Internet Research
Volume	14
Issue number	3
DOIs	https://doi.org/10.1108/intr.2004.17214caa.001
State	Published - 1 Jul 2004

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One good behavioral study deserves another

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