Not all about that Facebook: political campaigns and civic engagement in the 2015 elections

Sharon Haleva-Amir

Research output: Contribution to journalArticlepeer-review

8 Scopus citations


Only 26 months separate the elections for the 19th Knesset (January 2013) from those for the 20th (March 2015), yet the digital campaigns employed in the latter demonstrate interesting shifts. Using empirical data collected from social network sites and from journalistic campaign coverage, this article analyses the use of the online sphere by parties, candidates and audiences, identifying evolving shifts in digital campaigning. The findings point out the reoccurrence of some trends, whether intensified or otherwise, as well as the emergence of new trends that illustrate the evolution of Israeli online campaigning. The prominent recurring trends are (1) personal politics; (2) professionalized campaigns; (3) alternative funding models; (4) social activism; and (5) constant violation of election law provisions. The new trends include: (1) Facebook’s alternatives; and (2) assimilation of web culture into the campaigns.

Original languageEnglish
Pages (from-to)711-726
Number of pages16
JournalIsrael Affairs
Issue number3-4
StatePublished - 1 Oct 2016
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2016 Informa UK Limited, trading as Taylor & Francis Group.


  • Facebook
  • Online campaigns
  • WhatsApp
  • civic engagement
  • gamification
  • memes
  • personal politics


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