TY - GEN
T1 - Networked user engagement
AU - Lehmann, Janette
AU - Lalmas, Mounia
AU - Baeza-Yates, Ricardo
AU - Yom-Tov, Elad
PY - 2013
Y1 - 2013
N2 - Online providers frequently offer a variety of services, ranging from news to mail. These providers endeavour to keep users accessing and interacting with the sites offering these services, that is to engage users by spending time on these sites and returning regularly to them. The standard approach to evaluate engagement with a site is by measuring engagement metrics of each site separately. However, when assessing engagement within a network of sites, it is crucial to take into account the traffic between sites. This paper proposes a methodology for studying networked used engagement. We represent sites (nodes) and user traffic (edges) between them as a network, and apply complex network metrics to study networked user engagement. We demonstrate the value of these metrics when applied to 728 services offered by Yahoo! with a sample of 2M users and a total of 25M online sessions.
AB - Online providers frequently offer a variety of services, ranging from news to mail. These providers endeavour to keep users accessing and interacting with the sites offering these services, that is to engage users by spending time on these sites and returning regularly to them. The standard approach to evaluate engagement with a site is by measuring engagement metrics of each site separately. However, when assessing engagement within a network of sites, it is crucial to take into account the traffic between sites. This paper proposes a methodology for studying networked used engagement. We represent sites (nodes) and user traffic (edges) between them as a network, and apply complex network metrics to study networked user engagement. We demonstrate the value of these metrics when applied to 728 services offered by Yahoo! with a sample of 2M users and a total of 25M online sessions.
KW - Metrics
KW - Networks of sites
KW - User engagement
KW - Web traffic
UR - http://www.scopus.com/inward/record.url?scp=84889598587&partnerID=8YFLogxK
U2 - 10.1145/2512875.2512877
DO - 10.1145/2512875.2512877
M3 - ???researchoutput.researchoutputtypes.contributiontobookanthology.conference???
AN - SCOPUS:84889598587
SN - 9781450324212
T3 - International Conference on Information and Knowledge Management, Proceedings
SP - 7
EP - 10
BT - UEO 2013 - Proceedings of the 1st Workshop on User Engagement Optimization, Co-located with CIKM 2013
T2 - 1st Workshop on User Engagement Optimization, UEO 2013 - Co-located with the 22nd ACM International Conference on Information and Knowledge Management, CIKM 2013
Y2 - 1 November 2013 through 1 November 2013
ER -