Monetary Compensation and Private Information Sharing in Augmented Reality Applications

Gilad Taub, Avshalom Elmalech, Noa Aharony, Ariel Rosenfeld

Research output: Contribution to journalArticlepeer-review

Abstract

This research studied people’s responses to requests that ask for accessing their personal information when using augmented reality (AR) technology. AR is a new technology that superimposes digital information onto the real world, creating a unique user experience. As such, AR is often associated with the collection and use of personal information, which may lead to significant privacy concerns. To investigate these potential concerns, we adopted an experimental approach and examined people’s actual responses to real-world requests for various types of personal information while using a designated AR application on their personal smartphones. Our results indicate that the majority (57%) of people are willing to share sensitive personal information with an unknown third party without any compensation other than using the application. Moreover, there is variability in the individuals’ willingness to allow access to various kinds of personal information. For example, while 75% of participants were open to granting access to their microphone, only 35% of participants agreed to allow access to their contacts. Lastly, monetary compensation is linked with an increased willingness to share personal information. When no compensation was offered, only (Formula presented.) of the participants agreed to grant access to their contacts, but when a low compensation was offered, (Formula presented.) of the participants agreed. These findings combine to suggest several practical implications for the development and distribution of AR technologies.

Original languageEnglish
Article number325
JournalInformation (Switzerland)
Volume14
Issue number6
DOIs
StatePublished - Jun 2023

Bibliographical note

Publisher Copyright:
© 2023 by the authors.

Keywords

  • augmented reality
  • information price
  • personal information
  • security threats

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