Models of user engagement

Janette Lehmann, Mounia Lalmas, Elad Yom-Tov, Georges Dupret

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

208 Scopus citations

Abstract

Our research goal is to provide a better understanding of how users engage with online services, and how to measure this engagement. We should not speak of one main approach to measure user engagement - e.g. through one fixed set of metrics - because engagement depends on the online services at hand. Instead, we should be talking of models of user engagement. As a first step, we analysed a number of online services, and show that it is possible to derive effectively simple models of user engagement, for example, accounting for user types and temporal aspects. This paper provides initial insights into engagement patterns, allowing for a better understanding of the important characteristics of how users repeatedly interact with a service or group of services.

Original languageEnglish
Title of host publicationUser Modeling, Adaptation, and Personalization - 20th International Conference, UMAP 2012, Proceedings
Pages164-175
Number of pages12
DOIs
StatePublished - 2012
Externally publishedYes
Event20th International Conference on User Modeling, Adaptation and Personalization, UMAP 2012 - Montreal, QC, Canada
Duration: 16 Jul 201220 Jul 2012

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume7379 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference20th International Conference on User Modeling, Adaptation and Personalization, UMAP 2012
Country/TerritoryCanada
CityMontreal, QC
Period16/07/1220/07/12

Keywords

  • diversity of user engagement
  • models
  • temporal aspect
  • user type

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