TY - GEN
T1 - Models of user engagement
AU - Lehmann, Janette
AU - Lalmas, Mounia
AU - Yom-Tov, Elad
AU - Dupret, Georges
PY - 2012
Y1 - 2012
N2 - Our research goal is to provide a better understanding of how users engage with online services, and how to measure this engagement. We should not speak of one main approach to measure user engagement - e.g. through one fixed set of metrics - because engagement depends on the online services at hand. Instead, we should be talking of models of user engagement. As a first step, we analysed a number of online services, and show that it is possible to derive effectively simple models of user engagement, for example, accounting for user types and temporal aspects. This paper provides initial insights into engagement patterns, allowing for a better understanding of the important characteristics of how users repeatedly interact with a service or group of services.
AB - Our research goal is to provide a better understanding of how users engage with online services, and how to measure this engagement. We should not speak of one main approach to measure user engagement - e.g. through one fixed set of metrics - because engagement depends on the online services at hand. Instead, we should be talking of models of user engagement. As a first step, we analysed a number of online services, and show that it is possible to derive effectively simple models of user engagement, for example, accounting for user types and temporal aspects. This paper provides initial insights into engagement patterns, allowing for a better understanding of the important characteristics of how users repeatedly interact with a service or group of services.
KW - diversity of user engagement
KW - models
KW - temporal aspect
KW - user type
UR - http://www.scopus.com/inward/record.url?scp=84863628031&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-31454-4_14
DO - 10.1007/978-3-642-31454-4_14
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AN - SCOPUS:84863628031
SN - 9783642314537
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 164
EP - 175
BT - User Modeling, Adaptation, and Personalization - 20th International Conference, UMAP 2012, Proceedings
T2 - 20th International Conference on User Modeling, Adaptation and Personalization, UMAP 2012
Y2 - 16 July 2012 through 20 July 2012
ER -