Models of Relative Advantage - Relative Image Interactions in Competition for International Markets

R. G. Vambery; J. W. Gabberty; S. Lampert

doi:10.1007/978-3-319-17320-7_92

Models of Relative Advantage - Relative Image Interactions in Competition for International Markets

R. G. Vambery
, J. W. Gabberty
, S. Lampert

School of Business Administration

Pace University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Building on the accomplishments of the classical theories of international competition and explanations of multinational corporations (MNC) pursuits, this paper goes beyond the interpretations of the international product life cycle (IPLC) model and the recently popularized global marketing concept and attempts to integrate the economic with the behavioral parameters of international trade and marketing.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	334-343
Number of pages	10
DOIs	https://doi.org/10.1007/978-3-319-17320-7_92
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Foreign Market
Image Level
Product Category
Relative Advantage
Relative Cost

Access to Document

10.1007/978-3-319-17320-7_92

Cite this

Vambery, R. G., Gabberty, J. W., & Lampert, S. (2015). Models of Relative Advantage - Relative Image Interactions in Competition for International Markets. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 334-343). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-17320-7_92

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Vambery, RG, Gabberty, JW & Lampert, S 2015, Models of Relative Advantage - Relative Image Interactions in Competition for International Markets. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 334-343. https://doi.org/10.1007/978-3-319-17320-7_92

Models of Relative Advantage - Relative Image Interactions in Competition for International Markets. / Vambery, R. G.; Gabberty, J. W.; Lampert, S.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 334-343 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Vambery RG, Gabberty JW, Lampert S. Models of Relative Advantage - Relative Image Interactions in Competition for International Markets. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 334-343. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-17320-7_92

Models of Relative Advantage - Relative Image Interactions in Competition for International Markets

Abstract

Publication series

Bibliographical note

Keywords

Access to Document

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