Models of Relative Advantage - Relative Image Interactions in Competition for International Markets

R. G. Vambery, J. W. Gabberty, S. Lampert

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Building on the accomplishments of the classical theories of international competition and explanations of multinational corporations (MNC) pursuits, this paper goes beyond the interpretations of the international product life cycle (IPLC) model and the recently popularized global marketing concept and attempts to integrate the economic with the behavioral parameters of international trade and marketing.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages334-343
Number of pages10
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

  • Foreign Market
  • Image Level
  • Product Category
  • Relative Advantage
  • Relative Cost

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