Mining and investigating the factors influencing crowdfunding success

Yang Song; Ron Berger; Abraham Yosipof; Bradley R. Barnes

doi:10.1016/j.techfore.2019.119723

Mining and investigating the factors influencing crowdfunding success

Yang Song, Ron Berger, Abraham Yosipof, Bradley R. Barnes

Research output: Contribution to journal › Article › peer-review

32 Scopus citations

Abstract

Crowdfunding is an innovative and relatively new financial method that connects entrepreneurs and investors through the Internet. It allows entrepreneurs to raise often small amounts of funds from a large number of investors to finance start-ups. The gaming industry is a suitable market for crowdfunding and has uniquely interesting characteristics that are worthy of exploration. The article examines which factors can influence the success of crowdfunding campaigns in this industry. The study uses principal components analysis, logistic regression and the OneRule method to analyze 9962 projects between 2009 and 2018. Several attributes, including textual variables are identified that influence the success of crowdfunding campaigns. The findings provide valuable insights for the success surrounding such campaigns and have implications for practice.

Original language	English
Article number	119723
Journal	Technological Forecasting and Social Change
Volume	148
DOIs	https://doi.org/10.1016/j.techfore.2019.119723
State	Published - Nov 2019
Externally published	Yes

Bibliographical note

Funding Information:
This paper is supported by National Natural Science Foundation of China (No. 71874068 ), Youth Foundation of Humanities and Social Sciences, Ministry of Education of China (No. 17YJC790129 ) and Jilin Province Science and Technology Development Plan Project ( 20180418128FG ).

Publisher Copyright:
© 2019 Elsevier Inc.

Keywords

Crowdfunding
Crowdfunding reward
Funding success factors
Game industry
Text mining

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10.1016/j.techfore.2019.119723

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Mining and investigating the factors influencing crowdfunding success

Abstract

Bibliographical note

Keywords

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