Membership clubs as a tool for enhancing buyers' patronage

Yehoshua Liebermann

Research output: Contribution to journalArticlepeer-review

36 Scopus citations


One of the central tools for enhancing brand/outlet loyalty both in durables and nondurables consumer markets is membership clubs. The present study examines effects of several membership behavior variables on three loyalty dimensions of members in such clubs. Empirical results are reported and discussed.

Original languageEnglish
Pages (from-to)291-297
Number of pages7
JournalJournal of Business Research
Issue number3
StatePublished - Jul 1999


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