TY - JOUR
T1 - Membership clubs as a tool for enhancing buyers' patronage
AU - Liebermann, Yehoshua
PY - 1999/7
Y1 - 1999/7
N2 - One of the central tools for enhancing brand/outlet loyalty both in durables and nondurables consumer markets is membership clubs. The present study examines effects of several membership behavior variables on three loyalty dimensions of members in such clubs. Empirical results are reported and discussed.
AB - One of the central tools for enhancing brand/outlet loyalty both in durables and nondurables consumer markets is membership clubs. The present study examines effects of several membership behavior variables on three loyalty dimensions of members in such clubs. Empirical results are reported and discussed.
UR - http://www.scopus.com/inward/record.url?scp=0038151256&partnerID=8YFLogxK
U2 - 10.1016/s0148-2963(97)00241-5
DO - 10.1016/s0148-2963(97)00241-5
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AN - SCOPUS:0038151256
SN - 0148-2963
VL - 45
SP - 291
EP - 297
JO - Journal of Business Research
JF - Journal of Business Research
IS - 3
ER -