Measuring the joint effect of brand and country image in consumer evaluation of global products

Israel D. Nebenzahl, Eugene D. Jaffe

Research output: Contribution to journal › Article › peer-review

86 Scopus citations

Original language	English
Pages (from-to)	5-22
Number of pages	18
Journal	International Marketing Review
Volume	13
Issue number	4
DOIs	https://doi.org/10.1108/02651339610127220
State	Published - 1996

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