Measuring the joint effect of brand and country image in consumer evaluation of global products

Israel D. Nebenzahl, Eugene D. Jaffe

Research output: Contribution to journalArticlepeer-review

100 Scopus citations
Original languageEnglish
Pages (from-to)5-22
Number of pages18
JournalInternational Marketing Review
Volume13
Issue number4
DOIs
StatePublished - 1996

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