Measuring spontaneous processes in creativity research

Tali R. Marron, Miriam Faust

Research output: Contribution to journalReview articlepeer-review

16 Scopus citations


Spontaneous cognitive processes, operating in combination with controlled (executive) processes, are critical for creative ideation. Whereas decades of research have produced numerous validated methods for measuring controlled processes, the development of tasks and measurement tools that can capture spontaneous processes is still in relatively early stages. We review the most recent advancements in measuring spontaneous processes specifically in creative cognition. The methods we discuss include mind-wandering-based methods, incubation designs, brain imaging methods, and targeted behavioral tasks — specifically tasks based on generation of (free) associations. We point to means of refining each approach to better capture spontaneous processes, and suggest directions for future development.

Original languageEnglish
Pages (from-to)64-70
Number of pages7
JournalCurrent Opinion in Behavioral Sciences
StatePublished - Jun 2019

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© 2018 Elsevier Ltd


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