Meaning and gender differences

Jonathan Bezalel; Yevgeny Mugerman; Eyal Winter

doi:10.1016/j.socec.2021.101757

Meaning and gender differences

Jonathan Bezalel, Yevgeny Mugerman, Eyal Winter

School of Business Administration

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

This study utilizes the crowdfunding setting, and examines gender differences with regard to the perceived meaning of donations. The crowdfunding mechanism creates a singular reciprocal interaction where motivations can be examined and compared. We show that women's perceived meaning is more sensitive to the existence of gift rewards than that of men. When the gift incentive is nonexistent, women attribute a greater sense of meaning to their contribution, whereas this effect is largely absent or even reversed in men. Our findings have far-reaching implications in all aspects of donor retention strategies. Specifically, our findings indicate that women are more aligned with the Kantian doctrine of rejecting self-interest considerations of altruistic behavior than men.

Original language	English
Article number	101757
Journal	Journal of Behavioral and Experimental Economics
Volume	95
DOIs	https://doi.org/10.1016/j.socec.2021.101757
State	Published - Dec 2021

Bibliographical note

Publisher Copyright:
© 2021 Elsevier Inc.

Funding

We acknowledge helpful comments and suggestions by two anonymous referees and the responsible editor (Ofer H. Azar). Additionally, we are grateful for comments on previous versions made by Clive Fraser, Doron Kliger, Yuval Millo, Rosemarie Nagel, Ori Putterman, Zsuzsanna Vargha, and Tomer Yafeh. Financial support by the University of Leicester is gratefully acknowledged. We thank the Jerusalem Biennale, Advotape, Yamaka Media Company, and the Good Neighbour Association for the rewards they offered to the participants. We acknowledge helpful comments and suggestions by two anonymous referees and the responsible editor (Ofer H. Azar). Additionally, we are grateful for comments on previous versions made by Clive Fraser, Doron Kliger, Yuval Millo, Rosemarie Nagel, Ori Putterman, Zsuzsanna Vargha, and Tomer Yafeh. Financial support by the University of Leicester is gratefully acknowledged. We thank the Jerusalem Biennale, Advotape, Yamaka Media Company, and the Good Neighbour Association for the rewards they offered to the participants.

Funders	Funder number
Good Neighbour Association
University of Leicester

Keywords

Altruistic behavior
Crowdfunding
Donation
Donor retention
Gender gap
Meaning
Support

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.socec.2021.101757

Cite this

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Meaning and gender differences

Abstract

Bibliographical note

Funding

Keywords

UN SDGs

Access to Document

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