TY - JOUR
T1 - Marketing consequences of inflationary pricing
AU - Liebermann, Yehoshua
PY - 1985/1
Y1 - 1985/1
N2 - Currently, inflation seemingly has ceased to be a serious problem to several western economies. Yet, its potential threat is not necessarily over, and changes in overall economic policies may reactivate inflationary pressures. Furthermore, in many industrialized as well as less developed countries, inflation is still a central problem whose influences cannot be ignored especially for exporters. It is the purpose of this article to analyze the effect of inflationary pricing on various dimensions of marketing activity. At this stage the emphasis is mainly theoretical. Nevertheless, the time to prepare for inflation is before it occurs.
AB - Currently, inflation seemingly has ceased to be a serious problem to several western economies. Yet, its potential threat is not necessarily over, and changes in overall economic policies may reactivate inflationary pressures. Furthermore, in many industrialized as well as less developed countries, inflation is still a central problem whose influences cannot be ignored especially for exporters. It is the purpose of this article to analyze the effect of inflationary pricing on various dimensions of marketing activity. At this stage the emphasis is mainly theoretical. Nevertheless, the time to prepare for inflation is before it occurs.
UR - http://www.scopus.com/inward/record.url?scp=84954986392&partnerID=8YFLogxK
U2 - 10.1108/eb038820
DO - 10.1108/eb038820
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AN - SCOPUS:84954986392
SN - 0736-3761
VL - 2
SP - 48
JO - Journal of Consumer Marketing
JF - Journal of Consumer Marketing
IS - 1
ER -