Marketing consequences of inflationary pricing

Yehoshua Liebermann

Research output: Contribution to journalReview articlepeer-review

1 Scopus citations


Currently, inflation seemingly has ceased to be a serious problem to several western economies. Yet, its potential threat is not necessarily over, and changes in overall economic policies may reactivate inflationary pressures. Furthermore, in many industrialized as well as less developed countries, inflation is still a central problem whose influences cannot be ignored especially for exporters. It is the purpose of this article to analyze the effect of inflationary pricing on various dimensions of marketing activity. At this stage the emphasis is mainly theoretical. Nevertheless, the time to prepare for inflation is before it occurs.

Original languageEnglish
Pages (from-to)48
Number of pages1
JournalJournal of Consumer Marketing
Issue number1
StatePublished - Jan 1985


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