Abstract
The time-invariant closed-loop strategy of Fruchter and Kalish to the n-player advertising game is studied. It is shown that using the two-player results for an n-player situation results in overadvertising.
| Original language | English |
|---|---|
| Pages (from-to) | 1609-1611 |
| Number of pages | 3 |
| Journal | Management Science |
| Volume | 45 |
| Issue number | 11 |
| DOIs | |
| State | Published - Nov 1999 |
| Externally published | Yes |