Many-player advertising game

Gila E. Fruchter

Research output: Contribution to journalArticlepeer-review

41 Scopus citations


The time-invariant closed-loop strategy of Fruchter and Kalish to the n-player advertising game is studied. It is shown that using the two-player results for an n-player situation results in overadvertising.

Original languageEnglish
Pages (from-to)1609-1611
Number of pages3
JournalManagement Science
Issue number11
StatePublished - Nov 1999
Externally publishedYes

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