Management 2.0: Managing knowledge workers in the 21st century

"The most important, and indeed the truly unique, contribution of management in the 20th Century was the fifty-fold increase in the productivity of the manual work in manufacturing. The most important contribution management needs to make in the 21st Century is similarly to increase the productivity of knowledge work and the knowledge worker." Peter Drucker, 1999 The world has changed a great deal since modern management principles were established one hundred years ago, at the turn of the 20 ^th century. This chapter suggests a new management framework for managing today's knowledge workers. This framework is based on three perspectives: analyzing the manager's tasks; observing the knowledge worker's behaviors and expectations; and management recommendations via suggested underlying guiding principles. Together these construct a framework for the new era's manager, defined here as the 2.0 manager.