Management 2.0: Managing knowledge workers in the 21st century

Moria Levy

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


"The most important, and indeed the truly unique, contribution of management in the 20th Century was the fifty-fold increase in the productivity of the manual work in manufacturing. The most important contribution management needs to make in the 21st Century is similarly to increase the productivity of knowledge work and the knowledge worker." Peter Drucker, 1999 The world has changed a great deal since modern management principles were established one hundred years ago, at the turn of the 20 th century. This chapter suggests a new management framework for managing today's knowledge workers. This framework is based on three perspectives: analyzing the manager's tasks; observing the knowledge worker's behaviors and expectations; and management recommendations via suggested underlying guiding principles. Together these construct a framework for the new era's manager, defined here as the 2.0 manager.

Original languageEnglish
Title of host publicationImplementing New Business Models in For-Profit and Non-Profit Organizations
Subtitle of host publicationTechnologies and Applications
PublisherIGI Global
Number of pages17
ISBN (Print)9781609601294
StatePublished - 2010
Externally publishedYes


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