L'imprécis construit par les slogans publicitaires en plus : procédé dévalorisant ou valorisant ?

Translated title of the contribution: "The vagueness constructed by additional advertising slogans: devaluing or enhancing process?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Translated title of the contribution	"The vagueness constructed by additional advertising slogans: devaluing or enhancing process?
Original language	French
Title of host publication	Synchronie et diachronie : l’enjeu du sens
Subtitle of host publication	Mélanges offerts au Pr. Hava Bat Zeev Shyldkrot
Publisher	Editions Honoré Champion
ISBN (Print)	9782745357304
State	Published - 2022

Cite this

@inbook{7f6bd57feed5414eb81e1206cdb55dfa,

title = "L'impr{\'e}cis construit par les slogans publicitaires en plus : proc{\'e}d{\'e} d{\'e}valorisant ou valorisant ?",

author = "S. Adler",

year = "2022",

language = "צרפתית",

isbn = "9782745357304",

booktitle = "Synchronie et diachronie : l{\textquoteright}enjeu du sens",

publisher = "Editions Honor{\'e} Champion",

}