Israel: Countering brandjacking

Eytan Gilboa

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

5 Scopus citations


The author sounds the alarm for what he calls Palestinian brandjacking, an effective public diplomacy action, but in his estimation, also a threat to Israel’s security and well-being. Israel’s responses require fundamental changes in the ways the government and nongovernmental organizations conduct public diplomacy and nation branding. Palestinian brandjacking requires a long-range and wide-scale joint effort by Israel and the Jewish people. This interest has to occupy a much more central place in the Israeli formulation of both domestic and foreign policies.

Original languageEnglish
Title of host publicationRoutledge Handbook of Public Diplomacy
PublisherTaylor and Francis
Number of pages11
ISBN (Electronic)9780429878954
ISBN (Print)9781138610866
StatePublished - 1 Jan 2020

Bibliographical note

Publisher Copyright:
© 2020 Taylor & Francis.


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