The rationalization of context-based choice is usually based on the assumption that preferences are context-dependent. In this paper, we show that context-based choice can be due to the characteristics of the choice procedure applied by the individual and not to the dependence of preferences (stochastic or deterministic) on the context. Our arguments are illustrated focusing on the much-studied dominated-alternative effects.
- Choice probability
- Context-based choice
- Context-dependent preferences
- Dominated-alternative effects
- Stochastic preferences
- Stochastic scanning