Iranian Digital Diplomacy Towards China: 2019 as a Turning Point

Dan Wang, Roie Yellinek

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Digital diplomacy is an efficient tool for building close relationships between countries, especially when it comes to people-to-people diplomacy (P2P). This article aims to explore how the Iranian embassy in Beijing uses Chinese social media and reveals the motivations and changes in its behaviour. The main finding was that 2019 was a turning point; before 2019, the embassy messages were more informative without targeting specifically its Chinese audience, and since 2019 the messages have been showing deeper understating the local discourse and, therefore, have been more tailored for its Chinese audience. The main reasons for that were the place of Iran in the China-US trade war, the role of the EU in uplifting Iran's status in the international community, and the Ambassadors' characteristics and background, which switched at the end of 2018.

Original languageEnglish
Pages (from-to)68-86
Number of pages19
JournalAsian Affairs
Issue number1
StatePublished - 2022
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.


  • Digital diplomacy, P2P, people to people, Iran, China, Embassy, Beijing, Social media, public diplomacy


Dive into the research topics of 'Iranian Digital Diplomacy Towards China: 2019 as a Turning Point'. Together they form a unique fingerprint.

Cite this