Information spread in the age of the internet

Alon Sela, Irad Ben-Gal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The following work compares the spread of novel ideas through social networks by a 'word-of-mouth' scheme compared to the spread of ideas through websites, by which ideas are published on the web and spread through search engines. Simulations of these two spreading models show that the spread by 'word-of-mouth' is more effective than the spread through web pages and search engines. Search engines are indeed highly effective as information searching tools, but less effective as spreading tools for diverse new and previously unknown ideas.

Original languageEnglish
Title of host publication2014 IEEE 28th Convention of Electrical and Electronics Engineers in Israel, IEEEI 2014
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781479959877
DOIs
StatePublished - 2014
Externally publishedYes
Event2014 28th IEEE Convention of Electrical and Electronics Engineers in Israel, IEEEI 2014 - Eilat, Israel
Duration: 3 Dec 20145 Dec 2014

Publication series

Name2014 IEEE 28th Convention of Electrical and Electronics Engineers in Israel, IEEEI 2014

Conference

Conference2014 28th IEEE Convention of Electrical and Electronics Engineers in Israel, IEEEI 2014
Country/TerritoryIsrael
CityEilat
Period3/12/145/12/14

Bibliographical note

Publisher Copyright:
© Copyright 2015 IEEE All rights reserved.

Keywords

  • Herd behaviour
  • Information spread
  • SIR
  • Search engines
  • Social network
  • Word-of-mouth

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