Abstract
The following work compares the spread of novel ideas through social networks by a 'word-of-mouth' scheme compared to the spread of ideas through websites, by which ideas are published on the web and spread through search engines. Simulations of these two spreading models show that the spread by 'word-of-mouth' is more effective than the spread through web pages and search engines. Search engines are indeed highly effective as information searching tools, but less effective as spreading tools for diverse new and previously unknown ideas.
Original language | English |
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Title of host publication | 2014 IEEE 28th Convention of Electrical and Electronics Engineers in Israel, IEEEI 2014 |
Publisher | Institute of Electrical and Electronics Engineers Inc. |
ISBN (Electronic) | 9781479959877 |
DOIs | |
State | Published - 2014 |
Externally published | Yes |
Event | 2014 28th IEEE Convention of Electrical and Electronics Engineers in Israel, IEEEI 2014 - Eilat, Israel Duration: 3 Dec 2014 → 5 Dec 2014 |
Publication series
Name | 2014 IEEE 28th Convention of Electrical and Electronics Engineers in Israel, IEEEI 2014 |
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Conference
Conference | 2014 28th IEEE Convention of Electrical and Electronics Engineers in Israel, IEEEI 2014 |
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Country/Territory | Israel |
City | Eilat |
Period | 3/12/14 → 5/12/14 |
Bibliographical note
Publisher Copyright:© Copyright 2015 IEEE All rights reserved.
Keywords
- Herd behaviour
- Information spread
- SIR
- Search engines
- Social network
- Word-of-mouth