TY - JOUR
T1 - Informal marketing of Israel experience educational tours
AU - Cohen, Erik H.
PY - 1999/2
Y1 - 1999/2
N2 - The Israel Experience educational tours attract participants primarily through informal marketing. Friends, family, and former participants are the most effective advertisers. Most participants are already connected to community networks through which informal marketing takes place. Those attracted through informal, personal channels are more satisfied with their tours-than are those recruited through conventional mass media advertising.
AB - The Israel Experience educational tours attract participants primarily through informal marketing. Friends, family, and former participants are the most effective advertisers. Most participants are already connected to community networks through which informal marketing takes place. Those attracted through informal, personal channels are more satisfied with their tours-than are those recruited through conventional mass media advertising.
UR - http://www.scopus.com/inward/record.url?scp=0011232846&partnerID=8YFLogxK
U2 - 10.1177/004728759903700304
DO - 10.1177/004728759903700304
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AN - SCOPUS:0011232846
SN - 0047-2875
VL - 37
SP - 238
EP - 243
JO - Journal of Travel Research
JF - Journal of Travel Research
IS - 3
ER -