Abstract
Yes, we are all individuals, but oftentimes we are individuals with strong tendencies for collectivist behaviour. It is those tendencies, and their impact on electronic commerce, that become the centre of attention in Frost, Goode and Hart's study “Individualist and collectivist factors affecting online repurchase intentions”.
| Original language | English |
|---|---|
| Pages (from-to) | 63-77 |
| Number of pages | 15 |
| Journal | Internet Research |
| Volume | 20 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2 Feb 2010 |
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