Individualism in the age of Internet collectivism

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Yes, we are all individuals, but oftentimes we are individuals with strong tendencies for collectivist behaviour. It is those tendencies, and their impact on electronic commerce, that become the centre of attention in Frost, Goode and Hart's study “Individualist and collectivist factors affecting online repurchase intentions”.
Original languageEnglish
Pages (from-to)63-77
Number of pages15
JournalInternet Research
Issue number1
StatePublished - 2 Feb 2010


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